Okay. I feel like I’ve detailed the reasoning behind premium pricing pretty convincingly in the past few days. But there’s still a small but persistent bee in my bonnet. So let’s continue.
On my way down to dinner yesterday evening someone cut me off–or I should say cut around me at a stop sign. As I was a bit tired, a bit hungry, a bit put out (we’ve been having our house worked on and can’t put any water down the drains), and a bit off my center, I got pissed.
I recognized I was pissed and so tried to just let it go, but I was mad. Close to get out in the street and fight, road rage mad.
But no big, I just swallowed it. Even though I then had to follow the person while they drove left and right–they seemed to be looking for parking or something.
Either way, they were annoying me.
Then someone came up on my right trying to squeeze between me and the parked cars.
Thinking they were trying to do the same thing, I gunned it and turned into them, forcing them into the parked cars. They performed remarkably well and made it through unscathed–they were in fact making a right hand turn and just looking for a bit of an angle–but it left me wondering what the hell was going on.
I looked at my usual suspects. Yes, there was a full moon, yes I was in Wrigleyville on a Friday evening before a Bears Superbowl (high possibility of drunk drivers), yes I had played some basketball yesterday at the gym when I shouldn’t have, yes I was still getting over a chest cold, yes I had been spending a lot of faith by doing what I wanted to first all week and my work second (a challenge even though it seemed to be paying off).
But whatever list of “reasons” I came up with didn’t quite cut it. Or matter. I didn’t want to be playing Road Warrior on my way to Bul Go Gi regardless.
Eating always helps but I didn’t figure it all the way out until last night at around 4am.
I don’t know if your body wakes you up for quiet time in the middle of the night, but mine does. Since I’ve started watching my dreams regularly I sometimes wake up after each cycle of dreams, as if to take note of them.
Laying there, still trying to relax, it hit me: I’m pissed. (I had actually just had a dream where I literally pissed on a guy. He was being a jerk–but I had still let him get to me.)
And when I asked why I was pissed, my answer was that I’m hurt.
I learned a lot of what I know from new age sources, and I still try to hedge my bets very slightly liberal, but I still pretty categorically deny that anyone can be a victim, a status to which both movements traditionally confer special status.
This viewpoint does raise some issues, however. Was Emmett Till not a victim? What about a child accidentally bombed in Iraq? Native Americans lied to, given disease infested blankets and relocated? I’m all for open and vigorous negotiations but what about when people are manipulated, coerced, or even worse–killed or tortured?
Part of my answer came from the Emmett Till documentary I watched the other day. His mother told the camera that god came to her and told her that Emmett had been selected–or had chosen (is there any difference in that world?) to do what he did. To be that person.
[If you don’t know, Emmett Till was the black Chicago boy who was tortured and killed in Money, Mississippi for whistling at a white woman. His accused killers were acquitted and later admitted their guilt to a magazine for $4000. The 1955 case sparked outrage and was a major catalyst for the civil rights movement. Race, sex and murder in Money, Mississippi–it doesn’t get any clearer than that.]
But while Emmett had not been a spiritual victim he certainly had been a material one. Just because there are bigger things than this life doesn’t mean that this life isn’t sacred. It is.
Lying in bed thinking about all of this, I realized two things. First, my male side, my right side, when it feels it has been wronged, wants to fight. As I used to be so depressed that it never got above being a b-iotch and wanting to run, I consider this progress, but surely there is a state beyond this. My right side is tight and has had trouble relaxing.
My female side, my left side, when it feels it has been wronged, wants to go away. Zone out. Disappear. Give up. Conform. This is a bit of progress as well as it used to be non-existent, energetically speaking, but certainly there must be something beyond this as well.
And lying there, I wondered, if I was such not a victim, if nothing could actually touch the real part of me without my consent–and the outside world just a reflection of my inner state–then why was I so angry? And why did I feel it necessary to cover up the hurt I felt with anger?
And why did I feel hurt in the first place.
And then, in what felt like a static charge to exactly the right place in my brain, I thunk it: I feel hurt because no one will buy my book.
And I feel hurt because no one will buy it not because they don’t want to read it, or because it’s not good, but because of their own issues around money–and what they’re used to books (that they don’t much enjoy) costing.
Because it’s too weird–the whole thing. I don’t know why people don’t buy my book, just that they don’t. Maybe they’re intimidated–and it’s my own fault–but all I know is I wrote what was asked of me. I wrote what I wanted more than anything to see written. I wrote what had to be said–at great personal risk.
And I made a bet with god: either it works or it doesn’t. Either the truth works–on this planet and on this plane–or bullshit works. One of them has to rule–be primary. I was done with the latter and so clung to the former like it was my only teddy bear in a concentration camp. Not because I believed in it–as I’ve mentioned I didn’t have any faith–but because I had nothing else. Had gone all the way the other way.
Had tried and lived sarcasm riffing on sarcasm. Postmoderning post-modernisme. Doing what I hated. Living cool and detached. Knowing everything already.
And I never thought it would work until long after I was done. I never sat down to write a $120 book. I sat down thinking I could maybe sketch an outline of a decent $14 book. And I will put that on everything that I love. I didn’t even think I could finish it.
But I had nothing else to do. And so plunged ahead a million times. With scanty resources. Without any resources but with available credit. With belief and understanding. Without belief and completely blind.
Happy as a clam and in mortal terror for both myself and my mental stability.
And I’m still not a victim. I did it all freely. Every step. And I’d do every single one of them again. Likely the same way. And I’ll be doing the exact same thing when I’m 65 if nothing ever happens.
But I still felt hurt. It hurt when my family didn’t believe me, it hurt when my friends didn’t believe me. It hurt when I didn’t believe me. (And I was grateful when I did find support and supporters.)
And let me say this so I can let it go the way of the dodo: the economy is the primary way we support each other. Our purchases. And when we deny ourselves what we want, we also deny someone else the pleasure of making it.
That’s the whole thing.
I could go into how one lost purchase means so much more to a mom and pop/craftsman type operation than it does to an overseas factory. How profit is really the only place we find love and leisure–and how we’re going to have to get into being leaders with our purchases to get a comprehensive, sustainable, enviro, loving economy and city. But whatever. I’ll just tell you that it hurts.
It wouldn’t hurt if I hadn’t done a good job. I don’t care for a second that my basement if full of 70% half cooked paintings. Or that my efforts at singing and guitar so far haven’t yielded what I want. (Though I’m confident they will).
I don’t care that no one bought my chapbook of borderline juvenalila poetry (though some of them have their moments). Or even that people don’t gobble up my non-fiction blog–I freely give that away, and although I think it’s somewhat valuable, I realize it’s as much a marketing tool as anything. If you’ve read here much, you’ll know that I feel that most opining and theories about living are worth about what they get: $14.95 a book.
Which may be why we have thousands of people competing ruthlessly to be the next Dr. Phil, Deepak Chopra or Krishnamurti (Ken Wilber?)–and NONE competing to make any decent art. So what the hell are we supposed to do once we’ve imbibed all these wonderful methods?
Once we’re more enlightened than Oprah? –Sorry, I’m getting pissy again. What I’d like to suggest is that we are improving and we need a new price point for books, CDs, DVDs, movies and magazines. Probably many.
And that you should consider paying the $120 you’d drop for one of these workshops in a heartbeat on the real thing. What you can expect to see once these workshops actually work.
That still sounds a bit pissy but what can I do? Should I tell you that it’s not frustrating to make the best thing possible and have no one be interested in it? After already having been a respected member of the economy making highly valuable things and having chucked all that? Should I lie? Would that be more enlightened?
What I am doing, and figured out last night, is giving it all up to god. And he can have it. I wrote the sucker on his instructions, I priced it and did the cover art on his suggestion–it was what I wanted as well–but trying to stuff it down people’s throats is not me. Lord knows I’ve tried.
I’ve also tried the nice way–suggesting, inspiring. I thought I would just magnetize like-minded people. You’ll notice the first ton of this blog doesn’t even mention my book.
I’ve tried advertising, I’ve tried readings. I’ve tried press releases and email lists.
I’ve tried moving on–forgetting about the damn book. I’ve considered pricing it at $16. I tried pricing it at $40.
I sent query letters, I queried agents. I sent chapters, I sent books, I sent two pages. I bought the Writer’s Market book, I put it out myself, I set up a business for it.
I raised venture capital, I lost venture capital, I asked for venture capital. I read it for my family, I read it for friends, I read it for strangers.
I made cold calls, I met with people in the industry. I gave copies to writers, I gave copies to press, I sent out copies to be reviewed.
I followed up.
Nothing, nothing, nothing.
And I insist that I’m not a victim, but it’s been 10 years. And I don’t even believe in fighting anymore. What am I doing? Fighting to let you love me? Fighting to be granted membership by a fraternity that doesn’t believe?
And maybe now I’m getting somewhere. As the layers peel away (this is exactly what happens in the book, btw).
What hurt the most was that she didn’t believe. Was that she thought I was worthless. Was that she was five minutes away from telling me to get a damn job (when she left me). Was that she didn’t think I’d ever have a waterfront house because I wasn’t a sell-out punk investment banker networking frat boy who didn’t give a fuck about her.
(No offense and may god bless them, btw–it just wasn’t for me.)
Even though she could feel that I already was. That I was real. And I know she could feel. And she was supposed to be the feeling one. And I the rational one.
So if anyone asks, that’s how I really know how much it hurts to be disbelieved. That’s why I’m so adamantly clear about the cost of doubt and $14.99 CDs that artists have to tour incessantly behind in our society.
And, conversely, why I’m so crystal clear on the value of belief. How rare and precious it is in our advanced critical-method-doggedly-applied late capitalism.
How much it costs to produce, maintain and distribute in the face of all else that is out there. And will go on record talking with anyone who says that love doesn’t cost a thing in the West.
My family, relatives, friends–in a sense they’re supposed to disbelieve, keep me on track. Make sure I have dental insurance. (Which I don’t).
But my woman–she was supposed to be the one who could feel the difference. Who knew implicitly what I was talking about–and that I’d deliver huge. Who got it without even having to hear the boring explanation or read the shit.
Would just sit there and even watch tv and say: warm! Even though cool was in vogue. What everyone else was doing that millenium.
And I know that this was all a set-up. That I wanted to be a man first–and unflappable. To believe even beyond her belief or capacity to believe. But it still hurt.
And if I would have let her doubt–possibly fleeting–stop me, then what kind of a love artist was I? Not much.
And what kind of confidence did I have if when she doubted, I agreed?
Not much.
I never thought it would take 10 years. But here I am. And I don’t even know all the details–you can search the blog for whatever you feel important. The rest you can find, 3-D, in the book.
But I can’t go on feeling hurt. Or waiting. Waiting for it to sell or waiting for “her” to believe. And I won’t go on feeling angry or detached.
So god, I lay this all at your feet. If I did it just to get here and start over, then thank you for the opportunity. It seems to have worked. If you ask me what I want, it’s still the exact same as when I wrote it: for The Love Artist to go worldwide and inspire a mature, warm, vulnerable, sustainable, and real spiritual culture effortlessly.
Have kids in Calcutta certain about what they want to do when they grow up. How they want to feel.
And be the person who wrote it. Who figured it out. And to eventually be bested by the next generation–who took it in stride like the kickflip, like DaVinci, like the transistor, like Tesla or Bowie. And have my flaws, shortcomings and blinds of my time revealed and thrown out–like Newton.
And get to be an old man pleased by what was being done. And comfortable with his place.
And be done.
Like Henry Miller said: if I’m a tree, then any work is dropped fruit. And why would a tree care about dropped fruit.
Some gets eaten, some gets planted and some falls on inhospitable soil. But you can’t aim it. And why try? You can’t aim the rain, or know where they’re going to clear for that next subdivision.
The trees work is done. Drop your leaves and just sit for a few months. The soil, the sun and time are in charge now. The universe works on it’s own schedule. And some seeds get lost like the gnostic gospels. Others start sprouting before they even get tapped into the ground. It’s not up to me which tree grows for 200 years and which gets trampled underfoot as a sprout.
I’m getting a bit wistful, but my point is the same. I still want and fully expect it to go big. Premium pricing of mass market goods is inevitable. It is already commonplace in every sector EXCEPT culture. Where we feel perhaps the most impoverished.
I feel that this relationship is causal–co-dependent if you will–which is why I wrote and put out a $120 book which I feel transcends and heals the rift.
And I’ve already changed the way I consume–the way I shop. I wear $500 jeans and $800 cashmere sweaters even though I have to hunt and peck for them at bargain basements. I am proud to support the best this world has to offer, and I try to do it environmentally, lovingly and faithfully. (My $300 cashmere sweater–from Barneys–still in it’s first year, is already pilling. And decimating various Chinese plains/planes).
I buy organic and wish the hippies made better clothes. And wish the designers made more loving ones. And am ready at the drop of a hat to put an almost entire culture into production–books, music, clothes, magazines. –A life instead of a lifestyle. As soon as the next round of funding is there.
And this will bring hundreds of people with me directly–and clear the path for thousands and millions more to enjoy a new energy level economy. Create a new shell on which higher energy (and more relaxed) electrons can thrive, can live, can love.
And there is no dogma or things to learn, just follow your instincts. Do what you want.
I also make the absolute best that I can. And I work a second job so I can. And I refuse to be a victim to time or money (or energy or love) when it comes to creating what I deem the most valuable product I can make. I train and eat a special diet for it. Stay in nights. Refrain from anything stronger than high glucose rice chips.
And I’ll be at it for the rest of my life. And it’s fun and fulfilling. And I expect that it will provide me with love, time, energy and money starting today. And understand that it has been doing just that to a certain extent for years. (And that when it hasn’t that has been for a purpose).
And would I like to make more? Have the whole day? My own place? An office? A lawyer and manager? Would I like to make films and clothing lines? Talk to Newsweek and start my own magazine?
Absolutely. And I’m going to focus primarily on production–and not sales–to do that. Because that’s what I want and believe that eventually that wins. I assume it will happen with the book but I’m not beholden to it. I intended for that to be the economic driver from the start but I put that detail in god’s hands. I can’t afford to be pissy anymore. It’s showing up in my music, clouding my Friday evenings.
I want to take over the world, and I think I would be an excellent choice. I want to go to Davos and show the tight and cool how warm warm can be–and how profitable, but I’m at the point where standing outside telling whoever goes by is hurting my chances.
I don’t know of another way in but I’ll just start walking the other way.
It’s worked every other time I’ve found the wherewithal to do it.
Or maybe that’s even old school thinking that I’d want to go there. Maybe that’s still my star-struck ego. I’d rather have the Sorroses and Gates stop by here if they’re interested. After they’ve read the book and blog. Or even just call. I don’t really like networking anyway.
And it does sound a lot more relaxing. And more magnetic–bring them here. Less work. Move the world with a more lovingly placed lever. (Or just show how much more easy–and profitable–it is to let the world move on it’s own.)
And it’s really hard to become powerful kissing people’s ass. Believe me, I tried.
I also tried berating them and telling them what was up. I think I’ll just head back toward the old classic–doing my own thing.
Love.